---
title: MILLENNIALS ON THE RISE - Integritas
description: The economy is strikingly different for millennials in comparison to baby boomers. How has their relationship with investing changed? Click here to read.
---

[Blog — Integritas Financial Planners](https://www.integritasfp.co.uk/blog)

# [MILLENNIALS ON THE RISE - Integritas](https://www.integritasfp.co.uk/blog/millennials-on-the-rise)

 Written by [Mark Johnson](https://www.integritasfp.co.uk/blog/author/markjohnson) | Feb 17, 2021 4:07:55 AM

 

Britain’s millennial generation, those born since 1981, have suffered a bigger reversal in financial fortunes  
than their Baby Boomer counterparts over the past few years than ever before.\* In the Baby Boomer heyday, full  
employment seemed to put more than enough money in everyone’s pockets, and decades of soaring house  
prices, economic growth and final salary pensions means that 20% of over 65s have become millionaires  
thanks to their nearly doubling wealth.\*\*  
However, younger workers have only seen a modest increase, only becoming 9% better-off.\*\* Naturally because  
of these dramatic changes, millennials relationship with money and investing has been fraught, but what is the  
difference in attitudes between these generations? Has the recent pandemic made them start to look at investing  
any differently?  
It does seem that this tide is slightly turning. In wake of the initial coronavirus market crash in March, it seems that the  
younger generations are embracing the idea of investing more than their elder counterparts.\*\*\*  
Cash has been replaced by Stocks & Shares ISAs as saving rates continue to be catastrophic, but it seems that under  
25s and 25-34 year olds seem to be subscribing more and more. This compares to 60% of baby boomers who would  
feel comfortable to invest.\*\*\* However, across all ages, investors seem to be split on whether the coronavirus and  
subsequent market crash, offers a good opportunity to invest or not.  
Millennials with the gift of time on your side, can see it more as an opportunity to invest in cheaper shares; are  
able to ride the market out until it rises again. For baby boomers, this is not always an available option.  
Traditional places for saving money may no longer provide a service as effective as they once did. The  
historically low interest rates could be forcing young people to look elsewhere and make the most of the time  
available to grow any wealth.   
The market could be responding to this by becoming more accessible through easy-to-use apps and trading  
platform. 19% of millennials believe that these points are part of the reason for increased interest\*\*\* as well as  
helping to build knowledge around the subject with easy access educational content.   
Products such as an ISA from i-stock are following in these footsteps and hoping to bring a new opportunity to  
the investment world. It has the flexibility to put aside small amounts of money regularly, or just when you feel  
more comfortable to do so. The pandemic has also drawn attention to sustainable investments, something that millennials are keen to get on  
board with. 8 in 10 individual investors are interested in sustainable investing among millennials, and from those  
figures, 95% were interested and two thirds were actively investing in sustainable products.\*\*\*\*  
Despite the outbreak forcing a market crash, investments focusing on companies with strong environmental, social,  
and corporate governance (ESG) principles, outperformed their conventional counterparts in 2020’s first quarter.  
The underlying principles of ESG focused companies, placing customers and workers well-being at the centre  
of their decisions could be part of the appeal in these troubling times. This approach makes sense to appeal to  
millennials who have already experienced two huge economic downturns.  
Changes in the economic climate could have a big effect on millennials and their view to investing, but hopefully  
this progression in investment interest will continue as a new generation to get stuck in to saving for tomorrow.

[**Request A Consultation Here**](https://www.integritasfp.co.uk/resources/client-agreement/)

 

 

 

 

[View full post](https://www.integritasfp.co.uk/blog/millennials-on-the-rise)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Johnson"
  },
  "dateModified" : "2024-03-20T11:01:43.445Z",
  "datePublished" : "2021-02-17T04:07:55Z",
  "headline" : "MILLENNIALS ON THE RISE",
  "image" : {
    "@type" : "ImageObject",
    "height" : 216,
    "url" : "https://8095026.fs1.hubspotusercontent-na1.net/hubfs/8095026/Integritas_Theme_Mar2022/blog/millenials.png",
    "width" : 609
  },
  "mainEntityOfPage" : "https://www.integritasfp.co.uk/blog/millennials-on-the-rise",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```