Meet the team
Mark Johnson
Managing Director & Chartered Financial Planner
Mark is the founder and managing director of Integritas, and he is one of the few financial advisers in the country who has the Chartered Financial Planner status. This is the top level of qualification and recognition in the financial services industry, and it shows that Mark is serious about giving ethical, high-quality, and client-focused financial advice. Mark always does what's best for his clients, and he helps them reach their financial goals with clarity and confidence.
Mark has a lot of experience in financial services, since he started his career in 2003. He worked for many years in London, the financial centre of the country, where he advised wealthy individuals and businesses on various financial matters. He learned a lot and became an expert in the fast-changing and complex world of finance, and he earned a reputation for excellence and professionalism.
Mark is from Staffordshire, and he lives in Uttoxeter with his wife Emma and two sons. He covers the Uttoxeter area as well as Swadlincote, where our office is located. He started our company to bring his London-level expertise to the Midlands, and to give independent and unbiased financial advice to his local community. Mark loves helping people make the most of their money, and he explains financial concepts in clear and simple terms that anyone can understand.
t: 01283 372668

Adam Alden
Chartered ALFBF & Financial Planner
Adam is a Chartered Financial Adviser, having completed the Level 6 Diploma in Advanced Financial Advice from the London Institute of Banking and Finance. This prestigious designation reflects his commitment to professional excellence, ethical standards, and advanced technical knowledge in financial planning.
Since joining Integritas Financial Planners in 2021, Adam has become a key member of the team, working closely with Mark to deliver high-quality, independent financial advice. His expertise spans tax-efficient investments, pension planning, financial protection, and mortgage solutions.
Adam works with a broad spectrum of clients, from young professionals beginning their financial journey to individuals enjoying retirement. He focuses on building strong relationships and developing holistic financial plans that are tailored to each client’s unique goals and circumstances.
Based in Lichfield and serving the surrounding areas including Swadlincote, where the Integritas office is located, Adam is dedicated to helping clients achieve long-term financial success. Outside of work, he enjoys family life with his young children, Annabelle and Archer.
t: 01283 372668

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Oliver Coates
Paraplanner (DipPFS)
Ollie has worked in a variety of roles within financial services since leaving school in 2014. Oliver is the most recent addition to Integritas, joining us as a Paraplanner in October 2023. He brings a wealth of experience having worked within a similar role previously. His role as a Paraplanner centres on collaborating with our advisers to determine the best recommendations and ensuring the best outcome for our clients. His attention to detail and thorough research ensure that clients can have confidence in the service provided by Integritas. Ollie has recently completed his Diploma in Regulated Financial Planning to improve his overall knowledge and skill set, this will certainly be a benefit to both Integritas and our clients.
t: 01283 372668

Kate Collett
Client Services & IFA Administration Manager
Kate joined the company as an IFA Administrator in November 2022. After graduating with a first-class honours degree in English Law & French Law, she went on to work as a solicitor in the City. Her career to date also includes roles in Human Resources and Customer Relationship Management, a great asset in showcasing her ability to connect with people on a personal level.
t: 01283 372668

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